Fernando DaRosa: // graphic designer


Designer with 20 years of experience in the graphics industry. My experience ranges from packaging design to web development, photography  and management of a wide variety of promotional materials.


Specialties: Adobe CC with emphasis on InDesign, Photoshop, Illustrator, and Muse. Photography and Illustration. Mac and PC platforms.


Viejas Casino & Resort

Multimedia Designer - III

San Diego, CA

April 2013 to present

Petco International Pet Supplies

Sr. Graphic Designer - Private Brand

San Diego, CA

March 2007-April 2013

Brainfusion Studios

Principal/Creative Director

San Diego, CA

January 2000-February 2007

  • Design and produce promotional materials  for every aspect of the casino including print, digital signage and front-end web design

  • Work with various departments to create both internal and external marketing pieces

  • Concept, design and production for outdoor advertising and newsprint

  • Create and coordinate signage for all special events of the company including New Year Celebration, 4th of July and all shopping events held indoor and pool-side

  • Work on photo-shoots for several departments in the company, including Food & Beverage, Advertising and  Human Resources, and various team member related events
  •  Management, design and production of all private brand packaging tiers

  • Managed the design team and scheduling of all projects from packaging concept to shipping

  • Developed processes and implemented branding standardization to
    international vendors

  • Collaborated with external agencies and designers on new packaging concepts

  • Cross-functional branding efforts with various internal departments including marketing, visual
    and E-commerce

  • Photographer and photo-shoot director for private brand packaging, including working
    with live animals and
    professional trainers
  • Designed and produced various print and web projects for a wide range of clients

  • Concept design for print and web projects

  • Technical advisor and support 
    for sales and marketing staff

  • Wrote creative briefs and proposals for potential clients and developed my own client base

  • Direct reports included designers, sales reps and web programmers


    References and additional employment history available
    upon request.





Food & Beverage



Corporate ID




Ad layout

Tradeshow graphics








Platt College, Los Angeles, CA


LET'S TALK: 619 787 2872 or

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